The campaign is forbidden

Photo: Vladimir Smirnov / TASS

Children’s holiday rises in price by 5-15% annually. The new law tightening its regulation will certainly not make vouchers cheaper, but camps, especially budgetary ones, will definitely become less.

All the rave reviews: “I liked the child very much”, “cordial thanks to the counselor”, “wonderful camp”, and more often – “thanks to the organizers, the child is happy!” – so it looks like a forum with reviews about children’s camps on the site of the largest tour operator of children’s leisure Incamp. en. At the same forum, parents write about the shortcomings: “the shower could not prevent the repair,” “the child said that they gave macaroni and bread for dinner”, but most often there are no shortcomings, but “prices bite.” Children’s rest, it turns out, is organized with us quite well, and most of all worries parents about its high cost.

On the other hand, when everything is fine, the media rarely tells about it and the bloggers tell. But any tragedy, especially as the death of 14 children in Syamozero in 2016, causes a huge public outcry. Such cases are widely discussed and force the authorities to tighten the requirements for the organizers, which should primarily ensure the safety of tourists. Of course, the question of how such measures affect the availability of recreation, not concerned with those who are acting with legislative initiatives.

Children’s law “YAROVOY”

In April this year, the Russian president signed a law, which, according to the idea of ​​the author – deputy Irina Yarovoy and a group of her colleagues – provides for additional security measures for the organization of children’s recreation. In particular, the law instructs the Ministry of Education and Science to develop the form of a standard contract for the provision of services for the organization of children’s recreation and their recovery.

The contract will include a description of the conditions of the child’s stay, responsibility for its safety, the rights and obligations of the parties. In each region a register of recreation organizations and children’s health care should be established. Regional authorities should approve a list of recommended tourist routes for children and adults. Also, the authorities are encouraged to post parental messages about children’s recreation and answers to them in the public domain on the Internet.

Tour to the court

The least of all issues is the creation of the register, primarily because the regions have been leading them for a long time, and the question is likely to be about unification, which seems to be one big plus. Although it is not yet clear which agency will maintain the register and whom the authorities plan to contribute to this register.

“We do not know to whom to relate – to the camps, to education or to tourism. At us children’s rest are regulated by 96 legislative acts of different departments “, – the general director of the tour operator of children’s leisure” Voila “Ekaterina Prokofieva marks.

Not surprisingly, many players of this market learned about the adoption of the next federal law, which should become an additional tool for ensuring the safety of children’s recreation, from a correspondent of Kommersant. However,

some market participants got acquainted with the draft law at the stage of discussion and tried to inform the legislators with all their might that in the existing form the law puts an end to children’s tourism and active rest.

“This law is not that useless – from the point of view of security it is harmful. It is necessary to check all evacuation routes, coordinate this with the Ministry of Emergency Situations, calculate this route by the time of year, because in the spring and autumn because of high water or thin ice it will be dangerous, and starting at some point it is safe. This is just for one route! To run a group on a route, I usually spend a few trips during the year, I study everything, I conduct a model pilot group with trained people and only after that I start the route. At the same time, I know the level of preparation of my staff and the level of preparation of the group. And recommending routes simply as a thread of the route is also provoking people, “says Dmitry Orlov, director of the” White Sea Gold “company.

“The most sad point is the development and approval of tourist routes. It is clear that this will not be done in our country. But imagine how many routes can be made from point A to point B. Very much! “Therefore, most likely, the camps this summer will refuse to hike and will” sit in places “so as not to get into violators.

Limited people

“One of the most important problems of this business is that if two persons participate in an ordinary trip – an adult tourist and some seller (the booking system, the hotel itself or a tour operator), then these parties pursue clear goals. To some extent, they intersect, in something there. But, in any case, both sides are aware of why they met at the time of purchase and sale of tourist products, “- says the general director of the tour operator” Dolphin “Sergei Romashkin.

When a child goes to the camp, the parties pursue goals that largely or even completely do not coincide. “The task of the child in the camp is to get maximum freedom, the task of the parents is to limit the freedom and risks to the maximum so that he does not get killed and injured. And the camp administration, on the one hand, understands that it is impossible to lock children in a cage, thus ensuring their safety, children should be somehow entertained. And on the other hand, the risks are growing, regulation is constantly growing, and the pressure on those who are “on the ground” is working, is significantly increasing – there are constant checks and commissions, requirements for compliance, “says Sergei Romashkin.

The campaign is forbiddenDrowned children in ignorance

One of the consequences of strengthening the control over the organizers of recreation – retraining: the very name of the “children’s camp” is simply frightening. Organizers of hiking tours and songwriters around the campfire no longer go hiking, but organize excursions. And there are many programs, built on the principle of small family clubs.

“Now there are many projects that exist as a family camp abroad – in Greece, Turkey, Montenegro. There are a lot of them. No one knows how much. They could do this in Russia – in the Krasnodar Territory, in the Crimea, in Karelia. But they do it abroad, “says Dmitry Orlov. And first of all it is connected with the laws that we are taking.

“You see, we often get good laws. But then, when this all comes to performers, officials, it all somehow sideways. Not as intended. Although the ideas themselves are sound, “says Sergei Remer, who recalls that this happened with the market of children’s tourism, where they started tightening the nuts a few years ago.” The message was good-to remove unauthorized camps when 10 or 20 children with a supervisor and they live somewhere in tents. But when they decided to close this topic, all the camps that are engaged in tourism and moved from point A to point B fell under the ban. “

As a result,

over the past few years, the number of children’s tent camps, which specialized specifically on active children’s recreation and tourism, declined in the country from 7 thousand to less than 1 thousand.

Some of the organizers of the children’s holiday are changing the site, moving the camp abroad, for example to Ukraine or the Baltic countries, where there are many absurd, in their opinion, requirements.

“Existing standards do not imply that a child can have a buffet. And children, many of whom have already visited Europe, are very surprised if they are offered a cutlet with potatoes as a dinner, “says Sergey Romashkin.

But the buffet is a common thing in foreign camps, where so far many children go. Bulgaria, Italy, Turkey, Croatia, Montenegro, Estonia have long been focused on working with Russian children.

Increasingly, when parents have a question, go somewhere in the summer with the whole family or send one child to the camp, they make a choice in favor of a family holiday.

“The number of children in unorganized rest is growing, children’s camps are being replaced by other forms of leisure,” says Elena Ryzhenkova, Incamp’s general director.

In Russia, according to official statistics, the number of children’s health camps is constantly decreasing. According to Rosstat, since 2010, the number of children’s health camps has declined in the country from 50.2 thousand to 43.6 thousand.

At the same time, there is a “washout” of out-of-town and sanatorium-health camps from the market and their replacement with daytime camps – some of them are analogues of prolongation at school. According to Rosstat, in 2016 the number of day camps reached 36.3 thousand, while out-of-town health camps had only 2,2 thousand people,

But there are no contenders for vacating places. There are large federal camps – “Eaglet” in Tuapse and “Artek” in the Crimea. “But they live so well at the expense of the state budget and high prices for permits. They do not need to expand. There are really high-quality projects, such, for example, as Matvey Shparo did. But he, too, is not going to make a worldwide network, because such projects require personal control. It is impossible to take and run this as "Pyaterochka", for the whole country. This project needs to grow for a long time, “- assured Dmitry Orlov.

In other words, the goal of toughening the requirements for children’s recreation is to remove the claims to the authorities that they overlooked or missed some nuances that led to another catastrophe. The problem is that, according to the organizers of children’s recreation, this is a very delicate market, which must be protected and grown. And then he gives amazing results. “But it’s easy to destroy. People see examples and understand that today this is a dangerous environment, “says Dmitry Orlov.

Expensive and expensive

Any tightening of the rules in the market of children’s rest leads not only to the complexity of its organization, but also to the rise in price primarily due to the withdrawal from the market of the most budgetary proposals. Although without this, the prices for vouchers are constantly growing. According to Elena Ryzhenkova, the average cost of a commercial voucher for two weeks is now 40 thousand rubles. in the Russian Federation, and abroad – 70 thousand rubles.

“The average cost of permits increases by 5-15% per year,” says Elena Ryzhenkova. And, as she said, there is a steady tendency to a rise in price of rest and reduction of its duration. Among the “leaders” of the increase in prices are the Moscow region, the Crimea and the Krasnodar Territory. But depending on the popularity of the camp, the number of events, educational programs, the spread of prices is quite large.

On the site “Mosgortura”, which is a subordinate institution of the Department of Culture of Moscow and at the same time the largest operator of children’s recreation in the capital, a commercial children’s permit can be purchased on credit. It is convenient, if not necessary, given that

the cost of the change for 17 days in “AI-Camp” – the best camp in the Crimea for today – from 85 thousand to 90 thousand rubles. together with air travel.

The constant rise in prices is explained not only and not so much by the appetites of the organizers of children’s recreation. Annually there is an increase in prices for services of bases – accommodation facilities for children’s recreation programs.

“The prices for electricity and supplies are rising. As far as I know, the bases that deal with children’s recreation do not have special benefits for paying utility bills or any other kind of relief. As a result, the price for accommodation and meals naturally increases, which means that the cost of a voucher for children’s rest increases, “says Ekaterina Prokofieva.

The campaign is forbiddenTrekking through a cross-border legislative area

Most recently, Dmitry Orlov, director of the company “Gold of the White Sea”, was a local children’s camp in Karelia with two-three-week programs for children. For every 10-12 children in the camp, there were three adults, two of whom were professional instructors. “The trip cost from 36 thousand to 49 thousand rubles. and included a huge collection of all sorts of games. The cost was due to the absolute legality of this event, that is, with a large percentage of deductions to funds and taxes. Plus, with the need for such a style of work to have a large number of well-paid professionals, “- said Orlov.

“If I were doing a tourist camp for consumers from the regions, I would choose a zone with cellular coverage, I would choose activities in which me and my assistant would be enough to control all the risks. I would hire local people. Would pick up good products. I would notify my parents about what we are doing, in great detail. And I could do it cheaply, safely and well! But now it is impossible to hold a march in this style. Because there are restrictive norms, SanPiNs, which can not be performed, “says Orlov.

For the sake of the peace of the parents and organizers, many camps are now equipped with webcams, so that at any time the child can “wave the handle” to mom, and parents themselves create groups in social networks and chats in WhatsApp, to keep a hand on the pulse. Veterans of children’s leisure and tourism remember with nostalgia those times when there were no smartphones, and the child left for 21 days somewhere in the camp and came to the parents tanned, rested – including from excessive control.

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